The Trivium Packaging’s 2023 Buying Green Report, released in conjunction with Earth Day, shows that despite consumer prices rising substantially due to global inflation, consumers are increasingly willing to pay more for products in sustainable packaging. 82% of respondents overall would be willing to pay more for sustainable packaging, up four points from 2022, and eight points since 2021, signalling that even with a worsening economic situation, the environment remains a consumer priority. In this talk, we will share these valuable findings and opportunity. The message is clear: Sustainable packaging matters. 
Key Takeaways: 
• Understanding the evolving mindset around sustainability 
• Sustainable packaging VS. budgets, how did consumers choose during tough economic times? 
• What can brands & governing bodies do to help consumers to make more sustainable choices?