Building a refillable packaging business – lessons from Coca-Cola
08 Jun 2022
Returnable, reusable and refillable packaging is gaining a lot of attention these days. When done right, it can completely eliminate the problem of plastic packaging waste while reducing costs for consumers. However, few companies have been able to build a successful business in this space and it remains a very small proportion of the total consumer goods sector. The Coca-Cola Company has been one of the pioneers in this space, and even today runs large returnable and refillable businesses around the world. In this session, you will learn about some of the principles and practices that make for a successful returnable and refillable packaging strategy.