How the next generation of climate positive materials is enabling companies to design meaningful user experiences, by telling stories with new beginnings and endings that go the distance to truly embrace circularity? This presentation looks at both existing alternatives as well as new innovations that are leveraging local ecosystems to create sustainable and desirable products. A range of cross-industry case studies will highlight how leading as well as emerging brands and manufacturers are positively disrupting their industries by harvesting the power of different renewable carbon sources to maximize sustainability, support new business models, mitigate supply chain risks and elevate consumer engagement throughout the product lifecycle.