The European Commission adopted the world’s first comprehensive plastics strategy to decrease single-use plastics accounting for marine litter. Cotton Incorporated’s talk helps us understand the depths of this global plastic problem including microplastics, microfibers, and what this Single-Use Plastics Directive means for the nonwovens industry, particularly feminine hygiene and wet wipes. The talk illustrates how brands are seeking solutions to address plastic leakage in their supply chain and proves cotton a natural fiber solution over synthetics based on its biodegradability properties in water and soil.