Scaling Impact by Embedding and Visualizing Material Stories
08 Jun 2022
Closing the Loop on Plastic Waste
If we are going to get to net zero by 2050, circular plastics has to be scaled dramatically. It must make the switch from a cheap alternative to valued ingredients sought by consumers, retailers, and brands. It is proven that today’s consumer buys green when the message is simple and clear. This talk will focus on the opportunity to use technology to embed the impact in the materials and to make it obvious for the consumer. Track-and trace technology acts as a blockchain backbone to directly connect the the consumer to the material origin AND the carbon impact of their purchase. For companies the technology provides a verification layer that allows them to easily visualize and compare their impact across product lines, regions, etc. We will discuss cases from Oceanworks business and examples of how this technology can scale. The intended audience is brands and manufacturers that want to use recycled content but struggle to make the business case.