Brands often struggle with balancing design and sustainability: this session explores select best practices from cosmetics conglomerates optimized for both packaging appeal (primary & secondary). Its aim is to help practitioners (across all teams including operations, packaging, marketing, and CSR) implement the guidelines from management on sustainability goals, adapting existing packaging (eg PCR, light-weighting, refills, etc), and discussing technologies of eco-design software (e.g. the eco-design tool S.P.O.T., Sustainable Product Optimization Tool at L’Oreal, and the EDIBOX software at LVMH Perfumes & Cosmetics). The session will discuss how brands can save hundreds of thousands of dollars annually from making simple and practical packaging sustainability adjustments using proven case studies.