Ball Aluminum Cup recognized in Fast Company’s 2020 World Changing Ideas Awards

Ball Aluminum Cup recognized in Fast Company’s 2020 World Changing Ideas Awards

April 30, 2020
Press Release: Ball Corporation

Ball Corporation’s aluminum cup, discussed at Plastic Free World Conference & Expo Europe 2019, has been recognized in Fast Company’s 2020 World Changing Ideas Awards with an honorable mention in the consumer products category

Now in its fourth year, Fast Company’s World Changing Ideas Awards honor products, concepts, companies, policies and designs that are pursuing innovation for the good of society and the planet.

“We are honored that Fast Company recognized the Ball Aluminum Cup as a world-changing idea,” said Daniel W. Fisher, senior vice president and chief operating officer, Global Beverage Packaging. “We designed the cup to provide consumers with a better, more sustainable way to enjoy their favorite beverages while helping to alleviate pollution associated with single-use plastic cups. We look forward to ramping up production of the aluminum cup later this year and eventually expanding its adoption to bars, breweries and retail locations across the USA.”

Plastic Free World Conference & Expo 2020 exhibitor Ball, an established leader in sustainable aluminum packaging solutions for beverage, personal care and household products, launched the US pilot of its infinitely recyclable aluminum cups in September 2019. In response to growing consumer demand for sustainable products, Ball identified an opportunity to create an innovative alternative to plastic cups. Just like an aluminum can (which has a global recycling rate of 69%), the aluminum cup can be recycled an infinite number of times without losing quality. In fact, 75% of aluminum ever produced is still in use today. Lightweight, sturdy and cool to the touch, the aluminum cup offers consumers a better beverage drinking experience and is a gamechanger for organizations looking to be more sustainable.

A limited supply of aluminum cups are being produced through 2020 for use in areas where plastic cups are common, including entertainment venues and major concessionaires. The aluminum cup has been available to consumers at venues across the country, including the Pepsi Center, Mercedes Benz Stadium and Hard Rock Stadium. In October 2019, Ball broke ground on its first dedicated aluminum cups manufacturing facility in Rome, Georgia.

Plastic Free World Conference & Expo North America 2020 will take place at the Cobb Galleria Centre, Atlanta, Georgia, on Tuesday 27 October and Wednesday 28 October. To register for this highly focused, solutions-driven event, please click here. For sponsorship and exhibition opportunities, please email peter@trans-globalevents.com

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