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Flow Cosmetics chooses sustainable Metsä Board paperboards for its range of natural products

Flow Cosmetics chooses sustainable Metsä Board paperboards for its range of natural products

July 20, 2020
Press Release: Metsä Board

Flow Cosmetics, a Finnish natural cosmetics company, has selected paperboard from Metsä Board, part of the Metsä Group, as its packaging material of choice, for its innovative range of shampoos, body and face soaps

Bar-shaped cosmetic products are ecological to use as well as to transport and store. MetsäBoard Natural FBB was selected for the packaging board for its visual appearance, lightness and ecology. In addition, the uncoated surface of the paperboard has a pleasing natural look and feel.

“As part of our zero waste principle, we chose sustainable MetsäBoard Natural FBB board,” said Riitta Jänkälä, Founder and CEO of Flow Cosmetics. “We wanted to ensure that our products are natural all the way through to the packaging, and that they comply with stringent quality requirements. It’s also important to us that all our packaging boards are recyclable after use.”

MetsäBoard Natural FBB board is a fresh, lightweight paperboard, and its smooth surface also enables good quality print. In addition to the printing techniques, simple foils were used in the post-processing of the packaging, which gives the final packaging a luxurious look. “Durable, ecological and stylish packaging is an integral part of the attraction of a product as well as giving a good end customer experience,” commented Jari Halminen, CEO of Papermark, that manufactured the packaging. “Ecological and sustainable packaging makes the product relevant and significant.”

The rescheduled Plastic Free World Conference & Expo 2020 will take place at Cologne Messe, Germany, on Monday 9 November and Tuesday 10 November. To register for this highly focused, solutions-driven event, please click here. For sponsorship and exhibition opportunities, please email peter@trans-globalevents.com

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