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Mattel advances product sustainability commitment with launch of latest sugarcane-based products in the USA

Mattel advances product sustainability commitment with launch of latest sugarcane-based products in the USA

April 30, 2020
Press Release: Mattel, Inc

Toy-maker Mattel, Inc, has launched the iconic Fisher-Price Rock-a-Stack and Fisher-Price Baby’s First Blocks made from sugarcane-based plastics

The new items demonstrate progress toward the company’s stated goal, announced last year, to achieve 100% recycled, recyclable or bio-based materials in both its products and packaging by 2030.

“At Mattel, our purpose is to empower the next generation to explore the wonders of childhood and reach their full potential, and creating a more sustainable world is a key part of that,” said Richard Dickson, president and COO, Mattel. “Our materials goal is just the beginning. We will continue to actively advance our sustainability efforts through additional improvements to our products, packaging and operations.”

Mattel’s products and packaging commitment expands the company’s Environmental Sustainable Sourcing Principles that were announced in 2011. The company now sources 93% of the paper and wood fiber used in its packaging and products from recycled or Forest Stewardship Council (FSC) content. Mattel has also adopted the How2Recycle label, a standardized labeling system that clearly communicates recycling instructions to the public.

In addition to Fisher-Price’s new sugarcane-based products, Mattel also recently launched three Mega Bloks sets made from sugarcane-based plastics – the Mega Bloks Polar Friends, Mega Bloks Safari Friends and Mega Bloks Woodland Friends. These items, first introduced earlier this year, are currently being restocked.

Plastic Free World Conference & Expo North America 2020 will take place at the Cobb Galleria Centre, Atlanta, Georgia, on Tuesday 27 October and Wednesday 28 October. To register for this highly focused, solutions-driven event, please click here. For sponsorship and exhibition opportunities, please email peter@trans-globalevents.com

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