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Wilhelm Myrer

Wilhelm Myrer

CEO and Founder, Empower

Empower is building a global plastic waste ecosystem based on the same philosophy as the Norwegian bottle deposit system. By giving plastic waste a value we can crowdsource collection and segregation at source and keep materials in the economy. Empower aims to stop leakage of plastic into the environment and cost-efficiently incentivise collection of leaked waste. The solution functions digitally via a mobile app. By tracking plastic waste and making digital inventories, they ensure that most of it is reused and recycled. This is done by setting up collection points around the world, together with local partners who then issue financial rewards in the form of digital tokens, in return for the deposit of plastic. Empower does not take ownership of collected materials or data, but helps the local collectors to get both funding for cleanups and to match with potential buyers of materials. This way they create local waste collection infrastructure as well as local entrepreneurs and sustainable jobs within the waste management industry.

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